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the Secret to

Our 40-30-30 Nutrition Principle is designed to help your body keep up with your on-the-go life.

It promotes slow glycemic response, supports muscle recovery, and helps satisfy your hunger with steady, sustained energy.

Pretty good for an on-the-go nutrition bar.

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Meet Our Ambarsadors

We know that life gets busy, and not everyone has the time or resources to do research on healthier living. So we’ve assembled some prominent figures in the fields of nutrition and fitness to share their knowledge and advice for living a balanced life. And we bring it all together on our blog, The Weekly Bite.

The Balance Ambarsadors

Registered Dietitian, nutrition expert and author of the blog The Nutritionist Reviews.
Author of the blog The Sweet Life With Ericka. Loves running, travel, food and family.
Two of America’s leading fitness experts and creators of the 40-30-30 nutrition principle.
Avid runner, fitness coach, family wellbeing advocate and author of the blog Run Gia Run.
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