News

1. Submitted: Friday, May 17 2013

   Find Your Balance At The Pro Gymnastics Challenge

   Gymnastics’ finest athletes have come together for the ultimate test of balance—the 2013 Pro Gymnastics Challenge —and we’ll be live-tweeting throughout the competition, airing Monday, May 20-22 on ESPN2 at 8PM (EST) . Be sure to follow Balance Bar on Twitter, tweet along using #BBGymnastics and look for: Exclusive behind-the-scenes photos and highlights from the night’s routines Exciting quotes and tips from the athletes Opportunities to win a box of our New Balance Bar Dark Bars and A first look at our new Balance Bar commercial, which will be shown during the exciting...

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2. Submitted: Monday, April 15 2013

   The Balance Bar® Dark Team Is On the Move

   To celebrate the launch of our new dark chocolate bars, the Balance Bar ® team is partnering with events nationwide and awarding fans with instant prizes, free samples and more. The promotional tour, which includes a ton of fun fitness expos and family festivals, kicks off in North Carolina and California. A list of events and tour dates can be found below. Hope to see you there! 3rd Annual Carolina Cup Thursday, April 25 - Sunday, April 28 – Wrightsville Beach, NC Southern Women’s Show Friday, April 26 - Sunday, April 28 – Raleigh, NC Rockin’ Marathon Relay Saturday...

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3. Submitted: Monday, April 15 2013

   Win with Balance Bar® Dark

   New Balance Bar­® Dark Bars are here and to celebrate the launch, we’re giving fans the chance to win new and exciting instant giveaways, coupons and a grand prize of an all-expenses-paid trip to see the Northern Lights in Alaska. To enter, all you have to do is stay tuned to our website , Facebook and Twitter and look for when we post one of the following fun and challenging ways to win: Dark Day Giveaways Think you know Balance? Answer our trivia questions correctly and you could win a prize pack every Tuesday that’s stocked with Dark Bars, apparel, fitness equipment and more...

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4. Submitted: Wednesday, April 10 2013

   We're Throwing an Earth Day Twitter Party and You're Invited!

   Looking for ways to go green this Earth Day? Join us on Twitter for a live Twitter Party and pick up tips, tricks and advice from our team of specialists—including Rainforest Alliance members and the eco-friendly bloggers Sweet Greens , Random Recycling and Eco Baby Mama Drama . Details are below – hope to see you there! Who: Balance Bar®, Rainforest Alliance, Eco-Friendly Bloggers and You! What: A Twitter Party in honor of Earth Day and our New Balance Bar Dark Bars When: Monday, April 22 from 2-3pm EST Where: Follow @BalanceBar on Twitter and use the hashtag #GreenBalance to tweet...

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5. Submitted: Monday, April 01 2013

   Sweet Surprise Spotted Over City Skyline

   New York, NY -- Sources confirm that The Northern Lights, also referred to as the Aurora Borealis, was recently spotted above the New York City skyline on April 1, 2013...ok, maybe not. We may have been having a little April Fool’s fun, but your chance to see the real Northern Lights may be right around the corner. Tune into Facebook this month and watch for our hints, codes and prizes. Outlast the day and when it starts to get DARK, you may be in for a sweet surprise. Facebook.com/BalanceBar...

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6. Submitted: Tuesday, March 05 2013

   Join our Daylight Savings Twitter Party for Extra Hour Tips and a Chance at Prizes

   Daylight Savings is right around the corner, and we want to talk about tips for balancing that extra hour! Join us on Twitter this week with our special panelists QuickieChick , A Mom's Take , Around the Plate and Ericka Andersen --and find out how to "do it all" this spring while still maintaining life balance. Details are below. Hope you can make it! Who: Balance Bar ® , QuickieChick, A Mom's Take, Around the Plate, Ericka Andersen & You! What: A Twitter Party to get prepped for Daylight Savings and discover how to balance your time with an extra hour of sunlight. When...

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7. Submitted: Tuesday, January 01 2013

   Outlast Your New Year’s Resolutions - Part 2

   Happy New Year! We hope you are as excited for the coming year as we are. And to help start the year right, we’re again pleased to offer advice from our friend Amber Rosenberg , a certified life coach who has helped thousands of clients achieve balance in their work and personal lives with a unique focus on energy management....

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8. Submitted: Friday, December 21 2012

   Outlast Your New Year’s Resolutions

   Our philosophy at Balance Bar® has always been about helping to create balance. Our products could be considered a secret weapon or personal life coach in every consumer’s briefcase, purse or gym bag – cheering them on and providing the lasting energy and great taste to accomplish any goal they set....

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9. Submitted: Thursday, December 13 2012

   Brynwood Partners Divests Balance Bar Company

   GREENWICH, CT — Brynwood Partners VI L.P. announced today that it had sold its portfolio company, Balance Bar Company, to NBTY, Inc., a global leader in vitamins, supplements and sports nutrition products and a portfolio company of The Carlyle Group. Balance Bar, founded in 1992, and acquired by Brynwood VI from Kraft Foods, Inc., in 2009, has been an innovator in the nutritional bar category. The Company, which is headquartered in Valhalla, NY, is one of the leading brands in the high growth $1 billion nutritional bar category. Balance Bar enjoys a strong and loyal consumer following and...

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10. Submitted: Tuesday, November 20 2012

    Piggybacking on Black Friday

    By Stuart Elliott, Published in The New York Times on November 18, 2012 Each year, the day after Thanksgiving, known as Black Friday, looms larger on the retail calendar as a starting point for the Christmas shopping season. This year, marketers outside the realm of retailing hope to get into the act. Many of those marketers are offering deals and discounts that are patterned after the limited-time, price-chopping “doorbuster” sales at stores. Others are sponsoring events meant to catch the attention of shoppers and be discussed on social media like Facebook and Twitter. In some instances...

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