Lemon Meringue Crunch, Double Chocolate Brownie and S’mores Have the Perfect Balance of Great Taste, Quality Nutrition and Lasting Energy.
Valhalla, N.Y., (September 30, 2010) – Balance Bar, under new ownership since November 2009 and one of America’s original nutrition/energy bar leaders, has launched three new scrumptious flavors: Double Chocolate Brownie; Lemon Meringue Crunch; and S’mores.
“People on the go are always looking for the right combination of great taste, healthy nutrition, energy and convenience,” said Erin Lifeso, Balance Bar’s director of marketing. “Our new bars – just like our 16 original flavors – fill the bill. Balance Bars are specially formulated to help keep busy folks nutritionally balanced and provide them with lasting energy so that they can enjoy what they love to do in their active day-to–day lives.”
The New Flavor Count
All three new flavors contain14g of protein, 200 calories, 23 vitamins and minerals with an excellent source of antioxidants and vitamin D, and they adhere to the 40/30/30 nutritional model (40% of calories come from healthy carbohydrates, 30% from quality protein, and 30% from dietary fat). Each bar has its own unique taste and texture:
- Like its name implies, Double Chocolate Brownie has a rich chocolate brownie protein core topped with an additional drizzle of chocolatey goodness. (Fun hint: Remove the wrapper and pop Double Chocolate Brownie in the microwave for 10 seconds on high setting for a melt-in-your-mouth experience.)
- Lemon Meringue Crunchhas a crunchy cookie layer topped with a whipped meringue and nestled in a lemon-flavored yogurt coating. It’s as satisfying as a giant slice of lemon meringue pie without the guilt. Try it with a cuppa joe or a glass of low-fat milk for the perfect snack.
- Just like the favorite campfire treat, S’mores has a crisp layer of graham cracker topped with a light marshmallow filling and coated with scrumptious milk chocolate. This indulgent treat is as nutritious as it is delicious.
These three new flavors already can be found at many retail locations and will be available nationally – wherever Balance Bars are sold – in time to kick off the New Year and the New Balanced You! They come in 1.76 oz. single-serve bars and are certified Kosher. Suggested retail price is $1.49. They also can be ordered online at www.balance.com.