A first for the nutritious snack category, bites are gluten-free, non-GMO and less than 200 calories per serving for on-the-go snacking
RONKONKOMA, N.Y., April 28, 2015 – Balance Bar®, maker of one of America’s original nutrition energy bars, today announced its new Balance bites line. A first for the Balance Bar portfolio and the nutritious snack category, Balance bites are delicious, protein-packed, pop-able snack bites with a crunch – perfect for grab-and-go munching. Available in two flavors, chocolate and peanut butter, bites will be available in single-serve pouches that are 190 calories, have 13 grams of protein, and are gluten-free and non-GMO.
Balance bites feature Balance Bar’s 40-30-30 nutrition principle, which was developed by scientists to help satisfy hunger through a formulation where 40% of calories come from carbohydrates, 30% from protein and 30% from dietary fat. Perfect for an on-the-go afternoon snack or a wholesome addition to your breakfast mixed into Greek yogurt, you can feel confident making bites a part of your nutritious diet.
“With 66% of consumers snacking to satisfy a craving, and 44% snacking on-the-go*, it’s important to create products that deliver on flavor, nutrition and convenience,” said Bradley Charron, Senior Vice President and General Manager for Balance Bar. ”Balance bites are a delicious, fresh addition to the category, answering consumer demand for a product that’s nutritious and perfect for busy, on-the-go lifestyles. It is an exciting time for Balance Bar as we continue to transform smart snacking.”
Balance bites will be available at retailers in late-Spring with an MSRP of $1.79 per bag. For more information about Balance bites, or other Balance Bar products, please visit Balance.com.
About Balance Bar®
Founded in 1992, Balance Bar®, one of America’s original nutrition/energy bars, offers the right ratio of ingredients and nutrients that are formulated to help keep you in balance, delivering the nutritional benefits to help you enjoy today while looking after tomorrow. Balance Bar® is available in four unique product lines (Original, Gold, Dark and bare) that offer more than 20 delicious flavors. Original, Gold and Dark are based on the 40/30/30 nutrition model – a formula developed by scientists to help maintain blood sugar levels already within a normal range and that represents the caloric ratio the body needs to enjoy lasting balanced energy and help satisfy hunger; 40% of total calories from carbohydrates, 30% from protein and 30% from dietary fat. In 2015, Balance Bar introduced The Balance Project, an online hub to share ideas, daily victories and challenges and aid in America’s journey to sustain balance, with celebrity fitness and wellness role model Gabby Reece. For more information about The Balance Project, visit project.balance.com. For more information on Balance Bar products, visit www.Balance.com. Follow Balance Bar® for tips and nutritional information on Facebook®, Twitter® and Pinterest.
* Mintel Internet study November 2013