Get In on
the Secret to
bar 40 carbs
bar 30 protein
bar 30 dietary

Our 40-30-30 Nutrition Principle is designed to help your body keep up with your on-the-go life.

It promotes slow glycemic response, supports muscle recovery, and helps satisfy your hunger with steady, sustained energy.

Pretty good for an on-the-go nutrition bar.

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Meet Our AmBARsadors

We know that life gets busy, and not everyone has the time or resources to do research on healthier living. So we’ve assembled some prominent figures in the fields of nutrition and fitness to share their knowledge and advice for living a balanced life. And we bring it all together on our blog, The Weekly Bite.

Registered Dietitian, nutrition expert and author of the blog The Nutritionist Reviews.
Author of the blog The Sweet Life With Ericka. Loves running, travel, food and family.
Two of America’s leading fitness experts and creators of the 40-30-30 nutrition principle.
Writes on fitness, gardening, family and life after cancer at his blog Redefining Dad.
Creator of Brooklyn Active Mama and co-founder of the annual A Healthy U Conference.
Stay-at-home mom and creator of Running Rachel. Loves biking, hiking and camping