40-30-30
Get In on
the Secret to

Our 40-30-30 Nutrition Principle is designed to help your body keep up with your on-the-go life.

It promotes slow glycemic response, supports muscle recovery, and helps satisfy your hunger with steady, sustained energy.

Pretty good for an on-the-go nutrition bar.

Learn More

Three Numbers.
One Delicious Bite.

Ever started your day with a bounce in your step and drive to take on a whole to-do list?

Imagine having that same energy whenever your day demands it. That’s what our nutritionists had in mind when they created Balance Bar nutrition energy bars. 

They discovered a nutrition formula that helps you find your balance throughout the day. It’s based on 40-30-30 nutrition to help maintain your blood sugar levels already within a normal range, help satisfy your hunger and give you lasting energy (sayonara, post-lunch slump!)

40-30-30 Nutrition.
100% Delicious.

Every bite of your favorite Balance Bar contains a perfectly portioned combo of nutrients, vitamins and minerals.

This precise 40-30-30 nutrition plan promotes slow glycemic response, which helps keep your blood sugar levels in a normal range. It may even keep you from having those “hangry” outbursts!
Because it’s designed for slow, controlled digestion, it helps satisfy your hunger with steady, sustained energy that lasts long after your last bite.

And to complete the trifecta of this nutritional superstar, the quality protein supports muscle recovery and your active, on-the-go lifestyle, so you get the most out of every day.

So try starting your day with a cup of joe and a Balance Bar. Or keep one stashed in your bag to help banish hunger while you’re on the go. Or make it your mid-afternoon go-to.
There are so many great flavors to choose from.

The Math Behind
the Nutritional Magic

As we develop each delicious recipe, we figure out how many of the calories come from carbohydrates, protein and dietary fat. We only deem it ready for you when it’s both delicious and balanced, meaning 40% of calories come from carbohydrates, 30% from protein and 30% from dietary fat.

In order to do that, our nutritionists do algebra (yes, your high school math teacher was actually right: math is used in real life!) Ready to dig in?

Step 1: Gather the Numbers We’ll Need!

Since 40-30-30 is a ratio of Carbohydrates to Protein to Dietary Fat, we’ll not only need total calories, but we’ll also need grams of Carbohydrates, Protein and Dietary Fat.


Step 2: Convert to Calories

Grams of Protein and grams of Dietary Fat are a bit like apples and oranges. Nutritious and delicious in their own way, but through the discerning eye of nutritional glasses, not completely equal. Thankfully, calories will do the job, so next we convert grams to calories.


Step 3: Slice Up the Percentage Pie

Once you know the calorie counts, you can figure out the percentage of total calories that come from Carbohydrates, Protein and Dietary Fat.

For each of them, you just take the number of calories and divide it by the total calories. Then multiply by 100, and since we’re not working with the same long chains of decimal points that our nutritionists do, go ahead and round to the nearest 5.

There you have it! 40-30-30 is as easy as 1-2-3.

Want to try it out? Let’s dig in with one of our favorites, the Original Peanut Butter Balance Bar.

Well, there you have it. We were always told math was good for us, but who knew it could be so delicious? But you don’t have to take our word for it—one bite and you’ll be convinced!

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