Balance Bar
a man and woman running

Meet Balance Bar

Balance Bar was one of the originators of energy bars and the nutrition bar category. Founded in 1992 by a group of sports enthusiasts, scientists and people with a passion for life in Santa Barbara, CA, Balance Bar continues to be run by people with the same passion and mission today that started it all. Rooted in a winning formula for balanced nutrition with the 40-30-30 nutrition principle to provide long-lasting energy, Balance Bar has since added several flavors, styles and formats of energy bars to make nutrition easy and delicious for everyone.

As a small company, we've never lost sight of our original purpose: to help create balance. That foundation is where it all began and it's where we got our name – it means something to us. We live to enjoy life and all it has to offer, but know that maintaining a healthy lifestyle can help us do more. We hope you join us on the journey!

Where To
Find Us:

Balance Bar products can be found at your
favorite national and regional retailers, or you can
shop our full line of bars right here.

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Our Mission:

To inspire our consumers to lead active, well-rounded lives by providing…

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40-30-30
Nutrition:

Our products are crafted to provide long-lasting, balanced energy, not to create a sugar rush…

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