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the Secret to
bar 40 carbs
bar 30 protein
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Our 40-30-30 Nutrition Principle is designed to help your body keep up with your on-the-go life.

It promotes slow glycemic response, supports muscle recovery, and helps satisfy your hunger with steady, sustained energy.

Pretty good for an on-the-go nutrition bar.

Learn More

Meet Our AmBARsadors

We know that life gets busy, and not everyone has the time or resources to do research on healthier living. So we’ve assembled some prominent figures in the fields of nutrition and fitness to share their knowledge and advice for living a balanced life. And we bring it all together on our blog, The Weekly Bite.

Gene & Joyce Daoust

Known as “The Original Zone Nutritionists,” Gene & Joyce Daoust are two of America’s leading nutrition and fitness experts and the national best-selling authors of 40-30-30 Fat Burning Nutrition, The Formula and Formula 101. It was at their BioSyn Human Performance Center—a cutting-edge weight loss and sports nutrition center—that the 40-30-30 nutrition craze began to take off over 20 years ago.

Check out blog posts from Gene & Joyce below!

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